For Sale By Owner vs. Business Broker
- craiglouw
- Apr 14, 2025
- 3 min read
Updated: May 30, 2025
When it’s time to sell your business in Australia, you face a critical decision: go the For Sale By Owner (FSBO) route or hire a business broker. Both paths can lead to a successful business sale, but they differ significantly in cost, control, and effort. If you’re looking to sell your online business, a small business, or any enterprise in Queensland or New South Wales, understanding these options is key to maximising your profits. At Agent Free Business, we empower owners to sell their business without hefty commissions, but let’s break down which approach truly saves you more money.
The FSBO Approach: Take Control and Save Big
Selling your business through For Sale By Owner means you handle the process yourself, using platforms like Agent Free Business to list on business sale websites. With FSBO, you control everything from pricing to marketing, leveraging tools like our $899 basic or $1,300 pro packages to create compelling listings and reach buyers directly. Here’s why FSBO can save you thousands:
Lower Costs: Traditional brokers charge 5-10% commission on the sale price. For a $200,000 small business sale in Australia, that’s $10,000-$20,000 in fees. With Agent Free Business, you pay a flat fee (e.g., $899-$1,300), keeping more of your profits. For example, selling a business online for sale through our platform costs a fraction of broker fees.
Full Control: You set the price, negotiate directly with buyers, and decide how to market your online business or brick-and-mortar operation. Our platform offers ad copywriting and confidentiality tools to make selling your business professional and secure.
Accessibility: Business sale websites like agentfree.com.au make it easy to sell your online business or local enterprise in Queensland and New South Wales. You can reach serious buyers without a middleman, streamlining the process.
However, For Sale By Owner requires effort. You’ll need to prepare financials, create a listing, and handle inquiries. For busy owners, this can feel daunting, but Agent Free Business simplifies the process with user-friendly tools and resources like our free Business Sale Checklist.
The Business Broker Route: Expertise at a Price
Hiring a broker to sell your business means tapping into their expertise and network. Brokers handle valuation, marketing, and negotiations, which can be appealing if you’re short on time or selling a small business with complex needs. But the costs add up:
High Commissions: Brokers typically charge 5-10% of the sale price, plus additional fees for marketing or legal prep. For a $500,000 business online for sale, you could lose $25,000-$50,000 in commissions—money that stays in your pocket with FSBO.
Less Control: Brokers control the sale process, from pricing to buyer selection, which may not align with your vision. If you’re looking to sell a business in Australia, you might prefer the autonomy FSBO offers.
Time and Trust: While brokers have networks, their focus is split across multiple clients. FSBO platforms like ours let you directly engage buyers searching for online businesses or local ventures.
Brokers can be valuable for high-value or niche businesses, but for most SMEs, their fees outweigh the benefits, especially when platforms like Agent Free Business offer similar tools at a lower cost.
Which Saves More Money?
Let’s crunch the numbers for selling a small business worth $300,000 in Queensland:
FSBO with Agent Free Business: Pay $1,300 for the pro package, including premium marketing and buyer matching. Net proceeds: $298,700.
Broker: Pay a 7% commission ($21,000). Net proceeds: $279,000.
Savings with FSBO: $19,700.
For an online business or small business sale in Australia, FSBO consistently saves more, especially for businesses valued under $1M. Our platform’s tools—listing templates, ad copywriting, and secure buyer inquiries—equip you to sell your business online without sacrificing quality or reach.
Why Choose Agent Free Business?
At Agent Free Business, we’re revolutionizing how to sell a business in Australia. Our platform, agentfree.com.au, empowers owners in Queensland and New South Wales to sell their business affordably and efficiently. Whether you’re selling an online business or a local retail shop, our flat-fee packages save you thousands compared to broker commissions. Plus, our focus on confidentiality and user-friendly tools ensures you stay in control while reaching serious buyers.
Ready to Save Thousands?
If you’re wondering how to sell the business you’ve built without losing a chunk of your profits, FSBO with Agent Free Business is the answer. Visit agentfree.com.au to list your business today and keep more of your hard-earned money. Sell your business the smart way—start now and save!

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